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ICE Score Calculator

Score and rank product ideas using Impact, Confidence, and Ease. Faster than RICE for early-stage prioritization.

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The ICE formula

ICE Score = Impact × Confidence × Ease

Impact (1–10)

How much value each user gets if the idea ships. Anchor your team to consistent values.

Confidence (1–10)

How sure you are about your estimates. Backed by data: 10. Educated guess: 5. Hunch: 1.

Ease (1–10)

Inverse of effort. Trivial: 10. Months of cross-team work: 1.

Frequently asked questions

What is the ICE scoring formula?

ICE = Impact × Confidence × Ease. Each component is rated on a 1–10 scale. Higher scores indicate ideas that should be prioritized first. ICE is simpler than RICE because it skips an explicit Reach term, making it faster for early-stage prioritization.

How is ICE different from RICE?

ICE has 3 inputs (Impact, Confidence, Ease) on a 1–10 scale; RICE has 4 (Reach, Impact, Confidence, Effort) and treats Reach as a real number. ICE is faster but loses sensitivity to how many users are actually affected. Use ICE for quick triage and RICE for cross-team prioritization meetings.

How should I rate Impact?

Impact captures how much each user benefits if the idea ships. Anchor your scale: 10 = "core to product-market fit", 7 = "significant lift to a key metric", 5 = "useful but optional", 3 = "nice to have", 1 = "marginal". Be conservative — most ideas land at 5 or below.

What does Confidence mean?

Confidence is how sure you are that your Impact and Ease estimates are right. Use 10 for ideas backed by data or user research, 5 for educated guesses, and 1 for pure hunches. This is what stops a high-Impact idea from running away with the score when the team is just guessing.

How do I rate Ease?

Ease is the inverse of effort — 10 means trivial (one engineer, an afternoon), 1 means months of work across multiple teams. If your team estimates in story points, you can map roughly: 1pt → 9, 3pt → 7, 8pt → 4, 21pt+ → 1.

Where is my data stored?

Everything stays in your browser via localStorage. The calculator works offline and never sends your scores to a server. To share or back up your scores, use the Export CSV button.

Track scored ideas with your team

Planet Roadmap lets you score every feature request against custom prioritization frameworks — ICE, RICE, weighted scoring, or your own — and sync scores with feedback, votes, and customer impact in one place.

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