Planet RoadmapCompanies with multiple products or product lines face a unique challenge: feature requests pour in from customers who use different parts of your platform, and the feedback needs to reach the right team without getting lost. A single shared inbox or Slack channel quickly becomes chaotic. You need a structured approach that routes requests to the right product team, prevents duplicates, and lets you see cross-product patterns.
Centralize Collection, Separate Organization
Give customers a single place to submit feedback regardless of which product it relates to. A unified feedback portal reduces confusion for users who should not need to know your internal product boundaries. On the backend, tag or route each request to the appropriate product team. Planet Roadmap supports multi-product workspaces, allowing you to maintain separate backlogs and roadmaps while collecting feedback through a single portal.
Standardize Your Taxonomy
Use a consistent tagging system across all products so you can compare and analyze requests at the portfolio level. Standardize on categories like "integration," "performance," "UX improvement," and "new capability." When every product team uses the same vocabulary, you can spot cross-cutting themes—like five different products all receiving requests for better API documentation—that might warrant a platform-level investment.
- Define a shared set of request categories across all products.
- Tag every request with both a product identifier and a category.
- Review cross-product trends quarterly to identify platform-level opportunities.
- Assign a clear owner for each product's request backlog.
Prevent Duplicate Requests
When the same feature gets requested through different channels or by customers using different products, you end up with scattered duplicates that undercount demand. Establish a process for merging duplicate requests and consolidating vote counts. The best feedback tools surface potential duplicates automatically, but even a manual weekly review will catch most of them.
Report at the Right Level
Individual product teams need granular request data for their own prioritization. Leadership needs a portfolio view that shows where customer demand is concentrated across the suite. Build both views and keep them current. A well-organized multi-product feedback system gives leadership confidence that resources are being allocated to the areas with the highest customer impact, while giving each product team the detail they need to plan their roadmap effectively.